/* =====================================================================
   SociosCreativos · Landing "Diseño de Páginas Web"
   Todas las clases van con prefijo pw- para no chocar con ../css/styles.css
   (la cabecera, el footer y el botón flotante se reutilizan tal cual).
   ===================================================================== */
:root{
  --pw-ink:#0f1b2d;        /* navy profundo: fondo del hero y del proceso */
  --pw-ink-2:#16243a;
  --pw-blue:#2d8ee8;       /* azul de marca (mismo que --blue) */
  --pw-blue-deep:#1656a3;
  --pw-sky:#8cc4f6;        /* acento claro sobre navy */
  --pw-green:#25d366;      /* WhatsApp */
  --pw-green-dark:#1da851;
  --pw-paper:#f3f7fb;      /* fondo claro alterno */
  --pw-line:#dde5ef;
  --pw-muted:#5f6b7a;
  --pw-text:#1c2330;
  --pw-radius:14px;
  --pw-shadow:0 18px 50px rgba(15,27,45,.14);
  --pw-container:1180px;
}

.pw{color:var(--pw-text);overflow-x:hidden}
html{overflow-x:hidden}
/* Las animaciones de entrada desplazan bloques fuera del borde derecho antes de
   revelarse; cada sección recorta ese exceso (clip no rompe los bloques sticky). */
.pw-quote,.pw-includes,.pw-process,.pw-plans,.pw-work,.pw-faq,.pw-final{overflow-x:clip}
.pw-container{max-width:var(--pw-container);margin:0 auto;padding:0 24px}

/* ---------- Tipografía base ---------- */
.pw h1,.pw h2,.pw h3{font-family:'Raleway',sans-serif;letter-spacing:-.01em}
.pw-kicker{
  font-family:'Roboto Slab',serif;font-weight:500;font-size:13px;letter-spacing:.18em;
  text-transform:uppercase;color:var(--pw-blue);margin:0 0 14px;
}
.pw-section-head{max-width:720px;margin:0 0 52px}
.pw-section-head h2{font-weight:800;font-size:clamp(28px,3.4vw,40px);line-height:1.15;margin:0;color:var(--pw-ink)}
.pw-section-head--light h2{color:#fff}
.pw-section-head--light .pw-kicker{color:var(--pw-sky)}

/* ---------- Botones ---------- */
.pw-btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  font-family:'Roboto',sans-serif;font-weight:700;font-size:16px;
  padding:16px 26px;border-radius:10px;border:2px solid transparent;cursor:pointer;
  transition:transform .2s,background .2s,border-color .2s,box-shadow .2s;
  line-height:1;white-space:nowrap;
}
.pw-btn i{font-size:20px}
.pw-btn:focus-visible{outline:3px solid var(--pw-sky);outline-offset:3px}
.pw-btn-green{background:var(--pw-green);color:#062b14;box-shadow:0 10px 26px rgba(37,211,102,.35)}
.pw-btn-green:hover{background:var(--pw-green-dark);color:#fff;transform:translateY(-2px)}
.pw-btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.35)}
.pw-btn-ghost:hover{border-color:#fff;transform:translateY(-2px)}
.pw-btn-full{width:100%}

/* ---------- Menú de la landing (7 accesos internos): compactar antes de que
   choque con el logo, sin tocar la cabecera del index ---------- */
@media(min-width:881px) and (max-width:1240px){
  .pw .menu>li>a{padding:0 13px;font-size:14px;letter-spacing:.2px}
}
@media(min-width:881px) and (max-width:1060px){
  .pw .menu>li>a{padding:0 9px;font-size:13px;letter-spacing:0}
}

/* ---------- Menú hamburguesa (solo en celulares/tablets ≤ 880px) ---------- */
.pw-burger{display:none}
@media(max-width:880px){
  .pw .topbar{display:none} /* la barra azul (WhatsApp + correo) no se muestra en celulares */
  .pw .navbar{
    display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;
    padding:6px 14px 6px 10px;
  }
  .pw .logo{
    position:static;top:auto;left:auto;
    width:132px;height:auto;margin:0;padding:6px 8px;
    background:transparent;box-shadow:none;border-radius:0;
  }
  .pw .pw-burger{
    display:flex;flex-direction:column;justify-content:center;gap:5px;
    width:46px;height:46px;padding:0 9px;border-radius:8px;
    background:transparent;border:1px solid rgba(255,255,255,.18);cursor:pointer;
    transition:background .2s,border-color .2s;
  }
  .pw .pw-burger:hover,.pw .pw-burger:focus-visible{background:rgba(255,255,255,.08);border-color:var(--pw-sky);outline:none}
  .pw .pw-burger span{
    display:block;height:2px;width:100%;background:#fff;border-radius:2px;
    transition:transform .3s ease,opacity .2s ease;transform-origin:center;
  }
  .pw .navbar.is-open .pw-burger span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .pw .navbar.is-open .pw-burger span:nth-child(2){opacity:0}
  .pw .navbar.is-open .pw-burger span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

  /* panel desplegable */
  .pw .nav-inner{
    flex-basis:100%;width:100%;min-height:0;padding:0;display:block;
    max-height:0;overflow:hidden;
    transition:max-height .35s ease;
  }
  .pw .navbar.is-open .nav-inner{max-height:520px}
  .pw .menu{display:flex;flex-direction:column;flex-wrap:nowrap;justify-content:flex-start;padding:6px 0 10px}
  .pw .menu>li{display:block}
  .pw .menu>li>a{
    display:flex;width:100%;padding:15px 12px;font-size:15px;letter-spacing:.6px;
    border-top:1px solid rgba(255,255,255,.08);
  }
  .pw .menu>li:first-child>a{border-top:none}
  .pw .menu>li.active>a{background:var(--pw-blue);border-radius:6px;border-top-color:transparent}
}
@media(prefers-reduced-motion:reduce){.pw .nav-inner,.pw .pw-burger span{transition:none}}

/* =====================================================================
   HERO
   ===================================================================== */
.pw-hero{
  position:relative;overflow:hidden;color:#fff;
  background:
    radial-gradient(900px 480px at 85% 10%,rgba(45,142,232,.28),transparent 60%),
    linear-gradient(120deg,rgba(15,27,45,.94) 0%,rgba(15,27,45,.82) 55%,rgba(22,86,163,.72) 100%),
    url("../img/servers-bg.webp") center/cover no-repeat var(--pw-ink);
}
/* cuadrícula tipo plano/blueprint: el oficio de diseñar antes de construir */
.pw-hero::before{
  content:"";position:absolute;inset:0;pointer-events:none;
  background-image:
    linear-gradient(rgba(140,196,246,.07) 1px,transparent 1px),
    linear-gradient(90deg,rgba(140,196,246,.07) 1px,transparent 1px);
  background-size:48px 48px;
  mask-image:linear-gradient(180deg,rgba(0,0,0,.9),transparent 92%);
  -webkit-mask-image:linear-gradient(180deg,rgba(0,0,0,.9),transparent 92%);
}
.pw-hero-inner{
  position:relative;max-width:var(--pw-container);margin:0 auto;padding:96px 24px 150px;
  display:grid;grid-template-columns:1.05fr 1fr;gap:56px;align-items:center;
}
.pw-eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-family:'Roboto Slab',serif;font-size:13.5px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--pw-sky);margin:0 0 22px;
}
.pw-dot{width:9px;height:9px;border-radius:50%;background:var(--pw-green);box-shadow:0 0 0 4px rgba(37,211,102,.22)}
.pw-hero h1{
  font-weight:800;font-size:clamp(38px,5.2vw,64px);line-height:1.04;margin:0 0 22px;
  letter-spacing:-.02em;
}
.pw-hero h1 em{font-style:normal;color:var(--pw-sky);position:relative;white-space:nowrap}
/* subrayado curvo, tipo trazo a mano (SVG en línea, se estira al ancho del texto) */
.pw-hero h1 em::after{
  content:"";position:absolute;left:-.05em;right:-.05em;bottom:-.14em;height:.46em;z-index:-1;
  background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 300 46' preserveAspectRatio='none'%3E%3Cpath d='M5 38 C 80 4, 200 2, 295 30' fill='none' stroke='%232d8ee8' stroke-width='11' stroke-linecap='round' opacity='.85'/%3E%3C/svg%3E") center/100% 100% no-repeat;
}
.pw-hero-note{
  display:inline-flex;align-items:center;gap:8px;margin:-8px 0 20px;
  font-size:13px;color:#9fb2c8;letter-spacing:.01em;
}
.pw-hero-note i{color:var(--pw-sky);font-size:12px}
.pw-lead{font-size:18.5px;line-height:1.6;color:#c9d6e6;max-width:540px;margin:0 0 32px}

/* ---------- Página legal (politica-privacidad.html) ---------- */
.pw-legal{background:#fff;padding:72px 0 96px}
.pw-legal-inner{max-width:820px;margin:0 auto;padding:0 24px}
.pw-legal h1{font-weight:800;font-size:clamp(30px,4vw,44px);line-height:1.1;color:var(--pw-ink);margin:0 0 10px}
.pw-legal-date{font-family:'Roboto Slab',serif;font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--pw-muted);margin:0 0 40px}
.pw-legal h2{font-weight:700;font-size:21px;color:var(--pw-ink);margin:38px 0 12px;padding-top:26px;border-top:1px solid var(--pw-line)}
.pw-legal h2:first-of-type{border-top:none;padding-top:0;margin-top:0}
.pw-legal p,.pw-legal li{font-size:16px;line-height:1.75;color:var(--pw-text)}
.pw-legal p{margin:0 0 14px}
.pw-legal ul{margin:0 0 16px;padding-left:22px}
.pw-legal li{margin-bottom:6px}
.pw-legal a{color:var(--pw-blue);font-weight:600}
.pw-legal a:hover{text-decoration:underline}
.pw-legal-box{background:var(--pw-paper);border:1px solid var(--pw-line);border-radius:12px;padding:18px 22px;margin:18px 0 22px}
.pw-legal-box p{margin:0 0 6px}
.pw-legal-box p:last-child{margin:0}
.pw-legal-back{display:inline-flex;align-items:center;gap:8px;margin-top:36px;font-weight:700;color:var(--pw-blue)}
.pw-hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:44px}
.pw-trust{display:flex;gap:36px;padding-top:26px;border-top:1px solid rgba(255,255,255,.14);list-style:none;margin:0}
.pw-trust li{display:flex;flex-direction:column;gap:2px}
.pw-trust strong{font-family:'Raleway',sans-serif;font-weight:800;font-size:30px;line-height:1;color:#fff}
.pw-trust span{font-size:13.5px;color:#9fb2c8}

/* ---------- Firma visual: navegador que se construye solo ---------- */
.pw-hero-visual{position:relative;min-height:420px}
.pw-browser{
  position:relative;background:#fff;border-radius:14px;overflow:visible;
  box-shadow:0 30px 70px rgba(0,0,0,.45),0 0 0 1px rgba(255,255,255,.08);
  color:var(--pw-ink);
}
.pw-browser-bar{
  display:flex;align-items:center;gap:7px;padding:12px 14px;
  background:#eef2f7;border-radius:14px 14px 0 0;border-bottom:1px solid var(--pw-line);
}
.pw-browser-bar>span{width:10px;height:10px;border-radius:50%;background:#cfd8e3}
.pw-browser-bar>span:nth-child(1){background:#ff5f57}
.pw-browser-bar>span:nth-child(2){background:#febc2e}
.pw-browser-bar>span:nth-child(3){background:#28c840}
.pw-url{
  flex:1;margin-left:10px;background:#fff;border:1px solid var(--pw-line);border-radius:6px;
  font-size:12px;color:var(--pw-muted);padding:5px 10px;display:flex;align-items:center;gap:7px;
}
.pw-url i{font-size:10px;color:var(--pw-green-dark)}
.pw-site{position:relative;padding:18px 20px 20px;border-radius:0 0 14px 14px;overflow:hidden;min-height:300px}

/* bloques de la mini-web: nacen ocultos, se construyen con .is-built */
.pw-site i,.pw-site b,.pw-s-foot,.pw-published,.pw-phone{
  opacity:0;transform:translateY(10px);
  transition:opacity .45s ease,transform .55s cubic-bezier(.2,.8,.2,1);
}
.pw-s-nav{display:flex;align-items:center;gap:12px;margin-bottom:16px}
.pw-s-nav i{display:block;height:7px;width:34px;border-radius:4px;background:#cfd8e3}
.pw-s-nav .pw-s-logo{width:52px;height:14px;background:var(--pw-blue);border-radius:4px}
.pw-s-nav .pw-s-cta{margin-left:auto;width:58px;height:18px;background:var(--pw-ink);border-radius:5px}
.pw-s-hero{display:grid;grid-template-columns:1.1fr 1fr;gap:16px;align-items:center;margin-bottom:16px}
.pw-s-text b{display:block;border-radius:4px;background:var(--pw-ink)}
.pw-s-text .l1{height:16px;width:88%;margin-bottom:8px}
.pw-s-text .l2{height:16px;width:64%;margin-bottom:12px}
.pw-s-text .l3{height:7px;width:78%;background:#cfd8e3;margin-bottom:14px}
.pw-s-text .pw-s-btn{height:22px;width:92px;background:var(--pw-green);border-radius:6px}
.pw-s-img{
  height:104px;border-radius:8px;
  background:linear-gradient(135deg,#dbe9f8,#b9d6f3);
  display:flex;align-items:center;justify-content:center;color:var(--pw-blue);font-size:26px;
  opacity:0;transform:translateY(10px);transition:opacity .45s ease,transform .55s cubic-bezier(.2,.8,.2,1);
}
.pw-s-img i{opacity:1;transform:none}
.pw-s-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-bottom:14px}
.pw-s-cards i{display:block;height:54px;border-radius:8px;background:var(--pw-paper);border:1px solid var(--pw-line)}
.pw-s-foot{height:22px;border-radius:6px;background:var(--pw-ink-2)}
.pw-s-wa{
  position:absolute;right:16px;bottom:16px;width:32px;height:32px;border-radius:50%;
  background:var(--pw-green);color:#fff;display:flex;align-items:center;justify-content:center;font-size:18px;
  box-shadow:0 6px 16px rgba(37,211,102,.45);
  opacity:0;transform:scale(.4);transition:opacity .35s,transform .5s cubic-bezier(.34,1.56,.64,1);
}
.pw-s-wa i{opacity:1;transform:none}
.pw-published{
  position:absolute;top:-16px;right:-14px;
  background:var(--pw-green);color:#062b14;font-weight:700;font-size:13.5px;
  padding:9px 14px;border-radius:999px;display:flex;align-items:center;gap:8px;
  box-shadow:0 10px 26px rgba(37,211,102,.4);transform:translateY(-8px) scale(.9);
}
.pw-published i{font-size:15px}

/* celular superpuesto: la misma web, en versión móvil */
.pw-phone{
  position:absolute;right:-22px;bottom:-54px;width:118px;height:224px;
  background:#0b1422;border-radius:20px;padding:8px;
  box-shadow:0 22px 50px rgba(0,0,0,.5),inset 0 0 0 2px rgba(255,255,255,.08);
  transform:translateY(24px) rotate(-4deg);
}
.pw-phone-screen{background:#fff;border-radius:13px;height:100%;padding:10px 9px;display:flex;flex-direction:column;gap:7px}
.pw-p-nav{height:6px;width:60%;border-radius:3px;background:var(--pw-blue)}
.pw-p-hero{height:58px;border-radius:6px;background:linear-gradient(135deg,#dbe9f8,#b9d6f3)}
.pw-p-line{height:6px;border-radius:3px;background:var(--pw-ink)}
.pw-p-line.short{width:62%;background:#cfd8e3}
.pw-p-btn{height:16px;width:56%;border-radius:5px;background:var(--pw-green);margin-top:auto}

/* secuencia de construcción (activada por JS con .is-built) */
.pw-browser.is-built .pw-site i,
.pw-browser.is-built .pw-site b,
.pw-browser.is-built .pw-s-img,
.pw-browser.is-built .pw-s-foot,
.pw-browser.is-built .pw-published,
.pw-browser.is-built ~ .pw-phone{opacity:1;transform:none}
.pw-browser.is-built .pw-s-wa{opacity:1;transform:scale(1)}
.pw-browser.is-built .pw-published{transform:translateY(0) scale(1)}
.pw-browser.is-built ~ .pw-phone{transform:translateY(0) rotate(-4deg)}
.pw-browser.is-built .pw-s-nav i:nth-child(1){transition-delay:.15s}
.pw-browser.is-built .pw-s-nav i:nth-child(2){transition-delay:.25s}
.pw-browser.is-built .pw-s-nav i:nth-child(3){transition-delay:.32s}
.pw-browser.is-built .pw-s-nav i:nth-child(4){transition-delay:.39s}
.pw-browser.is-built .pw-s-nav i:nth-child(5){transition-delay:.5s}
.pw-browser.is-built .pw-s-text .l1{transition-delay:.75s}
.pw-browser.is-built .pw-s-text .l2{transition-delay:.9s}
.pw-browser.is-built .pw-s-text .l3{transition-delay:1.05s}
.pw-browser.is-built .pw-s-text .pw-s-btn{transition-delay:1.25s}
.pw-browser.is-built .pw-s-img{transition-delay:1.4s}
.pw-browser.is-built .pw-s-cards i:nth-child(1){transition-delay:1.75s}
.pw-browser.is-built .pw-s-cards i:nth-child(2){transition-delay:1.9s}
.pw-browser.is-built .pw-s-cards i:nth-child(3){transition-delay:2.05s}
.pw-browser.is-built .pw-s-foot{transition-delay:2.35s}
.pw-browser.is-built .pw-s-wa{transition-delay:2.7s}
.pw-browser.is-built .pw-published{transition-delay:3.15s}
.pw-browser.is-built ~ .pw-phone{transition-delay:3.5s}

/* =====================================================================
   FORMULARIO → WHATSAPP (tarjeta que se superpone al hero)
   ===================================================================== */
.pw-quote{background:var(--pw-paper);padding:0 0 110px}
.pw-quote-inner{
  position:relative;z-index:2;max-width:var(--pw-container);margin:-120px auto 0;padding:0 24px;
  display:grid;grid-template-columns:1fr 440px;gap:72px;align-items:start;
}
.pw-quote-text{padding-top:190px}
.pw-quote-side{display:flex;flex-direction:column;gap:22px}

/* garantías bajo el formulario: un solo panel, tres filas */
.pw-assure{
  list-style:none;margin:0;padding:6px 22px;
  background:#fff;border:1px solid var(--pw-line);border-radius:14px;
}
.pw-assure li{display:flex;align-items:center;gap:14px;padding:14px 0;border-top:1px solid var(--pw-line)}
.pw-assure li:first-child{border-top:none}
.pw-assure i{
  flex-shrink:0;width:34px;height:34px;border-radius:10px;
  background:rgba(45,142,232,.1);color:var(--pw-blue);font-size:14px;
  display:inline-flex;align-items:center;justify-content:center;
}
.pw-assure li:first-child i{background:rgba(37,211,102,.14);color:var(--pw-green-dark)}
.pw-assure span{font-size:14px;line-height:1.45;color:var(--pw-muted)}
.pw-assure strong{color:var(--pw-ink);font-weight:600}

.pw-quote-text h2{font-weight:800;font-size:clamp(26px,3vw,36px);line-height:1.15;color:var(--pw-ink);margin:0 0 18px}
.pw-quote-text>p{font-size:17px;line-height:1.65;color:var(--pw-muted);margin:0 0 34px;max-width:520px}
.pw-quote-list{list-style:none;margin:24px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:10px 22px}
.pw-quote-list li{display:flex;align-items:center;gap:9px;font-size:14.5px;font-weight:500;color:var(--pw-text)}
.pw-quote-list i{
  width:22px;height:22px;border-radius:50%;flex-shrink:0;
  background:rgba(37,211,102,.16);color:var(--pw-green-dark);font-size:10px;
  display:inline-flex;align-items:center;justify-content:center;
}

/* vista previa del chat de WhatsApp (se rellena en vivo desde el formulario) */
.pw-chat{
  max-width:520px;border-radius:16px;overflow:hidden;
  background:#e5ddd5;border:1px solid var(--pw-line);
  box-shadow:0 14px 40px rgba(15,27,45,.12);
}
.pw-chat-head{
  display:flex;align-items:center;gap:12px;padding:12px 16px;
  background:#075e54;color:#fff;
}
.pw-chat-avatar{
  width:38px;height:38px;border-radius:50%;flex-shrink:0;
  background:var(--pw-green);color:#fff;font-size:22px;
  display:inline-flex;align-items:center;justify-content:center;
}
.pw-chat-head strong{display:block;font-size:15px;font-weight:600;line-height:1.2}
.pw-chat-head small{display:flex;align-items:center;gap:6px;font-size:12.5px;color:#cfe9e3}
.pw-online{width:8px;height:8px;border-radius:50%;background:var(--pw-green);box-shadow:0 0 0 3px rgba(37,211,102,.25);display:inline-block}
.pw-chat-body{
  padding:16px 14px 14px;display:flex;flex-direction:column;gap:10px;
  background:
    radial-gradient(rgba(255,255,255,.35) 1px,transparent 1px) 0 0/18px 18px,
    #e5ddd5;
}
.pw-msg{position:relative;max-width:88%;padding:9px 12px 20px;border-radius:12px;font-size:14px;line-height:1.5;color:#111b21;box-shadow:0 1px 1px rgba(0,0,0,.08)}
.pw-msg p{margin:0}
.pw-msg b{font-weight:600;color:var(--pw-blue-deep)}
.pw-msg--out{align-self:flex-end;background:#dcf8c6;border-top-right-radius:3px}
.pw-msg--in{align-self:flex-start;background:#fff;border-top-left-radius:3px}
.pw-msg-meta{position:absolute;right:10px;bottom:5px;font-size:11px;color:#667781;display:flex;align-items:center;gap:4px}
.pw-msg-meta i{color:#53bdeb;font-size:12px}
.pw-msg.is-typing p b[data-preview]{background:rgba(45,142,232,.14);border-radius:3px;box-shadow:0 0 0 2px rgba(45,142,232,.14)}

.pw-form{
  background:#fff;border-radius:var(--pw-radius);padding:34px 34px 30px;
  box-shadow:var(--pw-shadow);border:1px solid var(--pw-line);
}
.pw-form-head{display:flex;align-items:center;gap:14px;margin-bottom:24px;padding-bottom:20px;border-bottom:1px solid var(--pw-line)}
.pw-form-head strong{display:block;font-family:'Raleway',sans-serif;font-weight:800;font-size:19px;color:var(--pw-ink)}
.pw-form-head small{font-size:13.5px;color:var(--pw-muted)}
.pw-wa-badge{
  position:relative;width:46px;height:46px;border-radius:12px;flex-shrink:0;
  background:var(--pw-green);color:#fff;font-size:26px;
  display:inline-flex;align-items:center;justify-content:center;
}
.pw-online--badge{position:absolute;right:-3px;bottom:-3px;width:11px;height:11px;border:2px solid #fff;box-shadow:none}
/* iconos dentro de los campos */
.pw-input-icon{position:relative}
.pw-input-icon>i{position:absolute;left:15px;top:17px;font-size:14px;color:#9aa7b6;pointer-events:none;transition:color .2s}
.pw-form .pw-input-icon input{padding-left:42px}
.pw-input-icon:focus-within>i{color:var(--pw-blue)}
.pw-form .pw-input-prefix.pw-input-icon span{left:40px}
.pw-form .pw-input-prefix.pw-input-icon input{padding-left:80px}
.pw-form-note i{margin-right:5px;color:var(--pw-green-dark)}
.pw-form label{display:block;font-size:14px;font-weight:600;color:var(--pw-ink);margin:0 0 8px}
.pw-form input{
  width:100%;font-family:'Roboto',sans-serif;font-size:16px;color:var(--pw-text);
  background:#fff;border:1.5px solid var(--pw-line);border-radius:10px;padding:14px 16px;
  margin-bottom:18px;outline:none;transition:border-color .2s,box-shadow .2s;
}
.pw-form input::placeholder{color:#9aa7b6}
.pw-form input:focus{border-color:var(--pw-blue);box-shadow:0 0 0 4px rgba(45,142,232,.15)}
.pw-form input.is-invalid{border-color:#e0453a;box-shadow:0 0 0 4px rgba(224,69,58,.14)}
.pw-input-prefix{position:relative}
.pw-input-prefix span{
  position:absolute;left:16px;top:15px;font-size:16px;font-weight:600;color:var(--pw-muted);pointer-events:none;
}
.pw-input-prefix input{padding-left:56px}
.pw-error{
  margin:-8px 0 16px;font-size:14px;color:#c4352b;display:flex;align-items:flex-start;gap:8px;line-height:1.4;
}
.pw-error[hidden]{display:none}
.pw-error::before{content:"\f071";font-family:"Font Awesome 6 Free";font-weight:900;font-size:13px;margin-top:2px}
.pw-form-note{font-size:12.5px;color:var(--pw-muted);line-height:1.5;margin:16px 0 0;text-align:center}
.pw-form.is-sent .pw-btn{background:var(--pw-green-dark);color:#fff}

/* =====================================================================
   QUÉ INCLUYE · intro fija + lista de entregables
   ===================================================================== */
.pw-includes{background:#fff;padding:104px 0}
.pw-inc-layout{display:grid;grid-template-columns:minmax(300px,380px) 1fr;gap:72px;align-items:start}
.pw-inc-intro{position:sticky;top:32px}
.pw-inc-intro h2{font-weight:800;font-size:clamp(28px,3.2vw,38px);line-height:1.15;margin:0 0 18px;color:var(--pw-ink)}
.pw-inc-lead{font-size:16px;line-height:1.65;color:var(--pw-muted);margin:0 0 28px}
.pw-inc-link{display:inline-flex;align-items:center;gap:8px;font-weight:700;font-size:15px;color:var(--pw-blue);transition:gap .2s}
.pw-inc-link:hover{gap:12px}

.pw-inc-list{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--pw-line)}
.pw-inc{
  display:flex;align-items:flex-start;gap:16px;
  padding:30px 28px 30px 0;border-bottom:1px solid var(--pw-line);
  transition:background .2s;
}
.pw-inc:nth-child(odd){padding-right:32px;border-right:1px solid var(--pw-line)}
.pw-inc:nth-child(even){padding-left:32px}
.pw-inc>i{
  flex-shrink:0;width:46px;height:46px;border-radius:12px;display:inline-flex;align-items:center;justify-content:center;
  background:rgba(45,142,232,.1);color:var(--pw-blue);font-size:19px;
}
.pw-inc>i.fa-whatsapp{background:rgba(37,211,102,.14);color:var(--pw-green-dark)}
.pw-inc h3{font-weight:700;font-size:17.5px;margin:4px 0 8px;color:var(--pw-ink)}
.pw-inc p{font-size:15px;line-height:1.6;color:var(--pw-muted);margin:0}

@media(max-width:1100px){
  .pw-inc-layout{grid-template-columns:1fr;gap:44px}
  .pw-inc-intro{position:static}
}
@media(max-width:720px){
  .pw-inc-list{grid-template-columns:1fr}
  .pw-inc,.pw-inc:nth-child(odd),.pw-inc:nth-child(even){padding:24px 0;border-right:none}
}

/* =====================================================================
   PROCESO · 7 días hábiles
   ===================================================================== */
.pw-process{background:var(--pw-ink);color:#fff;padding:96px 0 104px;position:relative;overflow:hidden}
.pw-process::after{
  content:"";position:absolute;right:-120px;top:-120px;width:420px;height:420px;border-radius:50%;
  background:radial-gradient(circle,rgba(45,142,232,.28),transparent 65%);pointer-events:none;
}
.pw-timeline{
  list-style:none;margin:0;padding:0;
  display:grid;grid-template-columns:repeat(4,1fr);gap:24px;position:relative;
}
/* línea de tiempo que atraviesa los cuatro iconos */
.pw-timeline::before{
  content:"";position:absolute;left:28px;right:28px;top:28px;height:2px;
  background:linear-gradient(90deg,var(--pw-blue) 0%,var(--pw-blue) 70%,var(--pw-green) 100%);opacity:.6;
}
.pw-timeline li{position:relative;display:flex;flex-direction:column}
.pw-step-icon{
  position:relative;z-index:1;width:56px;height:56px;border-radius:16px;margin:0 0 18px;
  background:var(--pw-ink);border:2px solid var(--pw-blue);color:var(--pw-sky);
  display:flex;align-items:center;justify-content:center;font-size:22px;
  box-shadow:0 0 0 8px var(--pw-ink),0 12px 30px rgba(45,142,232,.35);
}
.pw-timeline li:last-child .pw-step-icon{border-color:var(--pw-green);color:var(--pw-green);box-shadow:0 0 0 8px var(--pw-ink),0 12px 30px rgba(37,211,102,.35)}
.pw-step-card{
  position:relative;flex:1;overflow:hidden;
  background:linear-gradient(180deg,rgba(255,255,255,.07),rgba(255,255,255,.03));
  border:1px solid rgba(255,255,255,.1);border-radius:16px;padding:26px 24px 28px;
  transition:transform .25s,border-color .25s,background .25s;
}
.pw-step-card::after{
  content:attr(data-n);position:absolute;right:16px;top:8px;
  font-family:'Raleway',sans-serif;font-weight:800;font-size:64px;line-height:1;
  color:rgba(255,255,255,.05);pointer-events:none;
}
.pw-timeline li:hover .pw-step-card{transform:translateY(-4px);border-color:rgba(140,196,246,.35);background:linear-gradient(180deg,rgba(255,255,255,.09),rgba(255,255,255,.04))}
.pw-day{
  display:inline-flex;align-items:center;margin:0 0 16px;padding:6px 12px;border-radius:999px;
  background:rgba(45,142,232,.16);border:1px solid rgba(140,196,246,.28);
  font-family:'Roboto Slab',serif;font-weight:700;font-size:13px;letter-spacing:.06em;color:var(--pw-sky);
}
.pw-timeline li:last-child .pw-day{background:rgba(37,211,102,.14);border-color:rgba(37,211,102,.35);color:var(--pw-green)}
.pw-timeline h3{font-weight:700;font-size:19px;margin:0 0 10px;color:#fff;position:relative}
.pw-timeline p{font-size:15px;line-height:1.65;color:#a9b9cd;margin:0;position:relative}
.pw-process-note{
  margin:36px 0 0;padding:16px 20px;border-radius:12px;
  background:rgba(45,142,232,.1);border:1px solid rgba(140,196,246,.22);
  display:flex;align-items:center;gap:12px;font-size:15px;color:#c9d6e6;
}
.pw-process-note i{color:var(--pw-green);font-size:20px;flex-shrink:0}
.pw-process-note strong{color:#fff}

/* =====================================================================
   TIPOS DE PÁGINA
   ===================================================================== */
.pw-types{background:var(--pw-paper);padding:96px 0}
.pw-types-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.pw-type{
  background:#fff;border-radius:var(--pw-radius);padding:30px 26px 26px;border:1px solid var(--pw-line);
  display:flex;flex-direction:column;transition:transform .25s,box-shadow .25s;
}
.pw-type:hover{transform:translateY(-4px);box-shadow:var(--pw-shadow)}
.pw-type-icon{
  width:54px;height:54px;border-radius:14px;background:var(--pw-ink);color:var(--pw-sky);
  display:flex;align-items:center;justify-content:center;font-size:22px;margin-bottom:20px;
}
.pw-type h3{font-weight:800;font-size:20px;margin:0 0 10px;color:var(--pw-ink)}
.pw-type>p{font-size:15px;line-height:1.6;color:var(--pw-muted);margin:0 0 18px}
.pw-type ul{list-style:none;margin:0 0 22px;padding:16px 0 0;border-top:1px dashed var(--pw-line);display:grid;gap:9px}
.pw-type ul li{font-size:14.5px;color:var(--pw-text);display:flex;align-items:center;gap:9px}
.pw-type ul li::before{content:"\f00c";font-family:"Font Awesome 6 Free";font-weight:900;font-size:11px;color:var(--pw-green-dark)}
.pw-type-link{
  margin-top:auto;display:inline-flex;align-items:center;gap:8px;
  font-weight:700;font-size:15px;color:var(--pw-blue);transition:gap .2s;
}
.pw-type-link:hover{gap:12px}

/* =====================================================================
   PLANES Y PRECIOS
   ===================================================================== */
.pw-plans{background:var(--pw-paper);padding:96px 0;position:relative}
.pw-section-head--center{margin-left:auto;margin-right:auto;text-align:center;max-width:780px}
.pw-section-sub{margin:16px auto 0;max-width:560px;font-size:16.5px;line-height:1.6;color:var(--pw-muted)}
.pw-plans-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;align-items:stretch}

.pw-plan{
  position:relative;display:flex;flex-direction:column;
  background:#fff;border:1px solid var(--pw-line);border-radius:20px;padding:0 28px 28px;
  transition:transform .25s,box-shadow .25s,border-color .25s;
}
.pw-plan:hover{transform:translateY(-4px);box-shadow:var(--pw-shadow);border-color:#cfdbea}

/* cabecera: glifo (mini-wireframe del tipo de web) + nombre + para quién */
.pw-plan-head{
  display:flex;align-items:flex-start;gap:16px;
  margin:0 -28px 24px;padding:26px 28px 22px;
  border-bottom:1px solid var(--pw-line);border-radius:20px 20px 0 0;
  background:linear-gradient(180deg,#f8fafd,#fff);
}
.pw-plan-head h3{font-family:'Raleway',sans-serif;font-weight:800;font-size:19px;color:var(--pw-ink);margin:2px 0 4px;letter-spacing:-.01em}
.pw-plan-ideal{font-size:13.5px;line-height:1.45;color:var(--pw-muted);margin:0}

/* glifos CSS: una landing, una web de varias secciones, una tienda */
.pw-glyph{
  position:relative;flex-shrink:0;width:60px;height:46px;border-radius:8px;
  background:#fff;border:1.5px solid #c9d7e8;overflow:hidden;
  box-shadow:0 4px 12px rgba(15,27,45,.08);
}
.pw-glyph i{position:absolute;display:block;border-radius:2px;background:#d7e2ef}
.pw-glyph .g-bar{left:0;right:0;top:0;height:7px;border-radius:0;background:var(--pw-ink)}
.pw-glyph--landing .g-hero{left:7px;right:7px;top:12px;height:16px;background:#cfe2f8}
.pw-glyph--landing .g-btn{left:7px;width:22px;top:33px;height:6px;background:var(--pw-green)}
.pw-glyph--info .g-nav{left:7px;right:7px;top:11px;height:5px;background:var(--pw-blue)}
.pw-glyph--info .g-col{top:21px;width:13px;height:17px;background:#cfe2f8}
.pw-glyph--info .g-col:nth-child(3){left:7px}
.pw-glyph--info .g-col:nth-child(4){left:23px}
.pw-glyph--info .g-col:nth-child(5){left:39px}
.pw-glyph--shop .g-tile{width:19px;height:12px;background:#cfe2f8}
.pw-glyph--shop .g-tile:nth-child(2){left:7px;top:11px}
.pw-glyph--shop .g-tile:nth-child(3){left:30px;top:11px}
.pw-glyph--shop .g-tile:nth-child(4){left:7px;top:27px}
.pw-glyph--shop .g-tile:nth-child(5){left:30px;top:27px}
.pw-glyph--shop .g-cart{left:47px;top:31px;width:9px;height:9px;border-radius:50%;background:var(--pw-green)}

/* precio */
.pw-plan-price{display:flex;flex-direction:column;gap:2px;margin:0 0 18px}
.pw-plan-from{font-family:'Roboto Slab',serif;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--pw-muted)}
.pw-plan-amount{font-family:'Raleway',sans-serif;font-weight:800;font-size:44px;line-height:1;color:var(--pw-ink);letter-spacing:-.02em;display:flex;align-items:flex-start;gap:4px}
.pw-plan-amount sup{font-size:18px;font-weight:700;color:var(--pw-blue);margin-top:6px;line-height:1}

/* chip "incluye todo lo del plan anterior" */
.pw-plan-chip{
  display:inline-flex;align-items:center;gap:8px;align-self:flex-start;
  margin:0 0 18px;padding:7px 12px;border-radius:8px;
  background:rgba(45,142,232,.1);border:1px solid rgba(45,142,232,.22);
  font-size:13px;font-weight:600;color:var(--pw-blue-deep);
}
.pw-plan-chip i{font-size:12px}

/* lista */
.pw-plan-label{font-family:'Roboto Slab',serif;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--pw-muted);margin:0 0 12px}
.pw-plan-list{list-style:none;margin:0 0 26px;padding:0;display:grid;gap:10px}
.pw-plan-list li{display:flex;align-items:flex-start;gap:10px;font-size:14.5px;line-height:1.45;color:var(--pw-text)}
.pw-plan-list li i{
  flex-shrink:0;width:18px;height:18px;border-radius:50%;margin-top:2px;
  background:rgba(37,211,102,.16);color:var(--pw-green-dark);font-size:9px;
  display:inline-flex;align-items:center;justify-content:center;
}

/* CTA + condiciones */
.pw-plan-btn{margin-top:auto;width:100%;background:var(--pw-ink);color:#fff;box-shadow:0 10px 24px rgba(15,27,45,.2)}
.pw-plan-btn:hover{background:var(--pw-blue-deep);color:#fff;transform:translateY(-2px)}
.pw-plan-meta{margin:18px 0 0;padding-top:16px;border-top:1px dashed var(--pw-line);display:grid;gap:9px}
.pw-plan-meta div{display:flex;align-items:center;gap:10px;font-size:13.5px;color:var(--pw-muted);line-height:1.4}
.pw-plan-meta i{width:18px;text-align:center;color:var(--pw-blue);font-size:14px;flex-shrink:0}
.pw-plan-meta strong{color:var(--pw-ink);font-weight:600}

/* plan destacado: cabecera navy, borde azul, sube un poco */
.pw-plan--top{border-color:var(--pw-blue);box-shadow:0 24px 60px rgba(45,142,232,.22)}
.pw-plan--top .pw-plan-head{background:linear-gradient(135deg,var(--pw-ink) 0%,var(--pw-blue-deep) 100%);border-bottom-color:transparent;padding-top:30px}
.pw-plan--top .pw-plan-head h3{color:#fff}
.pw-plan--top .pw-plan-ideal{color:#c9d6e6}
.pw-plan--top .pw-glyph{border-color:rgba(255,255,255,.35);box-shadow:0 8px 20px rgba(0,0,0,.3)}
.pw-plan-badge{
  position:absolute;top:-14px;left:28px;
  display:inline-flex;align-items:center;gap:6px;white-space:nowrap;
  background:var(--pw-green);color:#062b14;font-weight:700;font-size:12.5px;letter-spacing:.02em;
  padding:6px 12px;border-radius:999px;box-shadow:0 8px 20px rgba(37,211,102,.35);
}
.pw-plan--top .pw-plan-btn{background:var(--pw-green);color:#062b14;box-shadow:0 10px 26px rgba(37,211,102,.35)}
.pw-plan--top .pw-plan-btn:hover{background:var(--pw-green-dark);color:#fff}

/* lo que comparten todos los planes */
.pw-plans-common{
  list-style:none;margin:36px 0 0;padding:18px 24px;
  display:flex;flex-wrap:wrap;justify-content:center;gap:12px 34px;
  background:#fff;border:1px solid var(--pw-line);border-radius:14px;
}
.pw-plans-common li{display:flex;align-items:center;gap:10px;font-size:14.5px;font-weight:600;color:var(--pw-ink)}
.pw-plans-common i{width:30px;height:30px;border-radius:9px;background:rgba(45,142,232,.12);color:var(--pw-blue);display:inline-flex;align-items:center;justify-content:center;font-size:13px}
.pw-plans-common i.fa-whatsapp{background:rgba(37,211,102,.14);color:var(--pw-green-dark)}
.pw-plans-foot{margin:18px auto 0;max-width:720px;text-align:center;font-size:13.5px;line-height:1.6;color:var(--pw-muted)}

@media(min-width:1101px){.pw-plan--top{transform:translateY(-14px)}.pw-plan--top:hover{transform:translateY(-18px)}}
@media(max-width:1100px){.pw-plans-grid{grid-template-columns:1fr;max-width:560px;margin:0 auto}.pw-plan--top{margin-top:8px}}
@media(max-width:640px){
  .pw-plans{padding:64px 0}
  .pw-plan{padding:0 20px 22px}
  .pw-plan-head{margin:0 -20px 20px;padding:24px 20px 18px}
  .pw-plan-badge{left:20px}
  .pw-plan-amount{font-size:38px}
  .pw-plans-common{gap:10px 18px;padding:14px 16px}
  .pw-plans-common li{font-size:13.5px}
}

/* =====================================================================
   TRABAJOS · cinta continua
   ===================================================================== */
.pw-work{background:#fff;padding:96px 0 80px;overflow:hidden}
.pw-work .pw-section-head{margin-bottom:40px}
.pw-work-strip{
  position:relative;
  mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
}
.pw-work-track{display:flex;gap:22px;width:max-content;animation:pwMarquee 48s linear infinite}
.pw-work-strip:hover .pw-work-track{animation-play-state:paused}
@keyframes pwMarquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.pw-work-track figure{
  width:380px;margin:0;border-radius:12px;overflow:hidden;background:var(--pw-paper);
  border:1px solid var(--pw-line);box-shadow:0 10px 30px rgba(15,27,45,.08);flex-shrink:0;
}
.pw-work-track img{display:block;width:100%;height:240px;object-fit:cover;object-position:top}
.pw-work-track figcaption{
  padding:12px 16px;font-family:'Roboto Slab',serif;font-size:13.5px;letter-spacing:.04em;color:var(--pw-muted);
  border-top:1px solid var(--pw-line);background:#fff;
}

/* =====================================================================
   FAQ
   ===================================================================== */
.pw-faq{background:var(--pw-paper);padding:96px 0}
.pw-faq-inner{max-width:860px}
.pw-faq .pw-section-head{margin-bottom:36px}
.pw-faq-list{display:grid;gap:12px}
.pw-faq-list details{background:#fff;border:1px solid var(--pw-line);border-radius:12px;overflow:hidden}
.pw-faq-list summary{
  list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:16px;
  padding:20px 24px;font-family:'Raleway',sans-serif;font-weight:700;font-size:17px;color:var(--pw-ink);
}
.pw-faq-list summary::-webkit-details-marker{display:none}
.pw-faq-list summary:focus-visible{outline:3px solid var(--pw-sky);outline-offset:-3px}
.pw-faq-list summary i{
  width:30px;height:30px;border-radius:50%;flex-shrink:0;
  background:rgba(45,142,232,.12);color:var(--pw-blue);font-size:12px;
  display:inline-flex;align-items:center;justify-content:center;transition:transform .25s,background .2s;
}
.pw-faq-list details[open] summary i{transform:rotate(45deg);background:var(--pw-blue);color:#fff}
.pw-faq-list details p{margin:0;padding:0 24px 22px;font-size:15.5px;line-height:1.7;color:var(--pw-muted)}

/* =====================================================================
   CTA FINAL
   ===================================================================== */
.pw-final{
  padding:96px 0;color:#fff;
  background:linear-gradient(135deg,var(--pw-blue-deep) 0%,var(--pw-blue) 100%);
}
.pw-final-inner{display:grid;grid-template-columns:1fr 420px;gap:56px;align-items:center}
.pw-final-copy h2{font-weight:800;font-size:clamp(28px,3.6vw,44px);line-height:1.1;margin:0 0 18px}
.pw-final-copy p{font-size:18px;line-height:1.6;color:#dbeafe;margin:0 0 30px;max-width:520px}
.pw-final-direct{
  display:inline-flex;align-items:center;gap:12px;
  font-family:'Roboto Slab',serif;font-weight:700;font-size:22px;letter-spacing:.02em;color:#fff;
  padding:12px 18px;border-radius:12px;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.25);
  transition:background .2s,transform .2s;
}
.pw-final-direct i{font-size:26px;color:var(--pw-green)}
.pw-final-direct:hover{background:rgba(255,255,255,.2);transform:translateY(-2px)}
.pw-form--final{border:none}

/* =====================================================================
   Botón flotante de WhatsApp (HTML propio, estilos base en ../css/styles.css)
   En móvil se oculta mientras un formulario está a la vista para no tapar
   el botón "Continuar en WhatsApp".
   ===================================================================== */
.pw-wa-float{transition:opacity .25s ease,transform .3s ease}
.pw-wa-float.is-hidden{opacity:0;pointer-events:none;transform:translateY(24px)}
@media(max-width:640px){
  .pw-wa-float{right:16px;bottom:16px}
  .pw-wa-float .btn{width:54px;height:54px;font-size:28px}
}

/* =====================================================================
   ILUSTRACIONES (img/paginas-web/) · flotación suave
   ===================================================================== */
.pw-illus{display:block;max-width:100%;height:auto;filter:drop-shadow(0 18px 30px rgba(15,27,45,.18))}
.pw-head-row{display:grid;grid-template-columns:1fr auto;align-items:center;gap:40px;margin-bottom:52px}
.pw-head-row .pw-section-head{margin-bottom:0}
.pw-head-illus{width:300px;max-height:300px;object-fit:contain;animation:pwFloat 6s ease-in-out infinite}
.pw-process .pw-head-illus{filter:drop-shadow(0 20px 40px rgba(45,142,232,.35))}
.pw-inc-illus{width:100%;max-width:330px;margin:0 0 30px;animation:pwFloat 7s ease-in-out infinite}
.pw-plans-band{
  margin:36px 0 0;padding:22px 28px;display:grid;grid-template-columns:150px 1fr;gap:28px;align-items:center;
  background:#fff;border:1px solid var(--pw-line);border-radius:14px;
}
.pw-plans-band .pw-illus{width:150px;filter:none}
.pw-plans-band-title{font-family:'Roboto Slab',serif;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--pw-blue);margin:0 0 12px}
.pw-plans-band .pw-plans-common{margin:0;padding:0;background:none;border:none;justify-content:flex-start;gap:10px 28px}
.pw-faq-inner{max-width:var(--pw-container);display:grid;grid-template-columns:minmax(280px,380px) 1fr;gap:64px;align-items:start}
.pw-faq-aside{position:sticky;top:32px}
.pw-faq-aside .pw-section-head{margin-bottom:22px}
.pw-faq-illus{width:100%;max-width:320px;margin:0 0 20px;animation:pwFloat 6.5s ease-in-out infinite}
.pw-faq-help{font-size:15px;line-height:1.6;color:var(--pw-muted);margin:0 0 12px}
.pw-faq .pw-inc-link i.fa-whatsapp{font-size:18px;color:var(--pw-green-dark)}
.pw-final-copy{display:grid;grid-template-columns:200px 1fr;gap:32px;align-items:center}
.pw-final-illus{width:200px;filter:drop-shadow(0 20px 40px rgba(0,0,0,.35));animation:pwFloat 5.5s ease-in-out infinite}
@keyframes pwFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}
@media(max-width:1100px){
  .pw-faq-inner{grid-template-columns:1fr;gap:36px}
  .pw-faq-aside{position:static;display:grid;grid-template-columns:1fr 220px;gap:24px;align-items:center}
  .pw-faq-aside .pw-section-head{grid-column:1}
  .pw-faq-illus{grid-column:2;grid-row:1/4;margin:0}
}
@media(max-width:900px){
  .pw-head-row{grid-template-columns:1fr;gap:24px}
  .pw-head-illus{width:220px;justify-self:center}
}
@media(max-width:640px){
  .pw-head-illus{width:180px}
  .pw-plans-band{grid-template-columns:1fr;text-align:center;padding:20px}
  .pw-plans-band .pw-illus{margin:0 auto;width:130px}
  .pw-plans-band .pw-plans-common{justify-content:center}
  .pw-faq-aside{grid-template-columns:1fr}
  .pw-faq-illus{grid-column:1;grid-row:auto;max-width:220px;margin:0 auto 16px}
  .pw-final-copy{grid-template-columns:1fr;gap:20px;text-align:left}
  .pw-final-illus{width:150px}
}
@media(prefers-reduced-motion:reduce){.pw-illus{animation:none}}

/* =====================================================================
   ANIMACIONES AL HACER SCROLL (solo con JS; se respeta reduced-motion)
   ===================================================================== */
:root{--pw-ease:cubic-bezier(.2,.8,.2,1)}

/* entrada del hero al cargar la página */
.js .pw-hero-copy>*{opacity:0;transform:translateY(26px);animation:pwRise .9s var(--pw-ease) forwards}
.js .pw-hero-copy>*:nth-child(1){animation-delay:.1s}
.js .pw-hero-copy>*:nth-child(2){animation-delay:.22s}
.js .pw-hero-copy>*:nth-child(3){animation-delay:.36s}
.js .pw-hero-copy>*:nth-child(4){animation-delay:.5s}
.js .pw-hero-copy>*:nth-child(5){animation-delay:.64s}
.js .pw-hero-copy>*:nth-child(6){animation-delay:.78s}
.js .pw-hero-visual{opacity:0;transform:translateY(30px) scale(.96);animation:pwRiseScale 1.1s var(--pw-ease) .35s forwards}
@keyframes pwRise{to{opacity:1;transform:none}}
@keyframes pwRiseScale{to{opacity:1;transform:none}}

/* elementos individuales */
.js [data-anim]{transition:opacity .8s var(--pw-ease),transform .9s var(--pw-ease),clip-path .9s var(--pw-ease),filter .8s var(--pw-ease)}
.js [data-anim="up"],.js .reveal{opacity:0;transform:translateY(34px)}
.js [data-anim="left"]{opacity:0;transform:translateX(-48px)}
.js [data-anim="right"]{opacity:0;transform:translateX(48px)}
@media(max-width:640px){
  .js [data-anim="left"]{transform:translateX(-24px)}
  .js [data-anim="right"]{transform:translateX(24px)}
  .js .pw-inc-list>*:nth-child(odd){transform:translateX(-20px)}
  .js .pw-inc-list>*:nth-child(even){transform:translateX(20px)}
}
.js [data-anim="zoom"]{opacity:0;transform:scale(.92);filter:blur(6px)}
.js [data-anim="clip"]{clip-path:inset(0 0 100% 0);transform:translateY(24px);opacity:0}
.js [data-anim="chat"]{opacity:0;transform:translateY(28px) scale(.97)}
.js [data-anim].in,.js .reveal.in{opacity:1;transform:none;clip-path:inset(0 0 0 0);filter:none}

/* grupos escalonados: cada hijo entra con retraso --d asignado por JS */
.js [data-stagger]>*{opacity:0;transform:translateY(38px);transition:opacity .7s var(--pw-ease) var(--d,0s),transform .8s var(--pw-ease) var(--d,0s)}
.js [data-stagger].in>*{opacity:1;transform:none}
.js .pw-plans-grid>*{transform:translateY(60px) scale(.96)}
.js .pw-plans-grid.in>.pw-plan--top{transform:translateY(-14px)}
.js .pw-plans-grid.in>.pw-plan:hover{transform:translateY(-4px)}
.js .pw-plans-grid.in>.pw-plan--top:hover{transform:translateY(-18px)}
@media(max-width:1100px){.js .pw-plans-grid.in>.pw-plan--top,.js .pw-plans-grid.in>.pw-plan--top:hover{transform:none}}
.js .pw-inc-list>*:nth-child(odd){transform:translateX(-40px)}
.js .pw-inc-list>*:nth-child(even){transform:translateX(40px)}
.js .pw-inc-list.in>*{transform:none}

/* línea de tiempo: la línea se dibuja y los iconos rebotan */
.js .pw-timeline::before{transform:scaleX(0);transform-origin:left center;transition:transform 1.6s var(--pw-ease) .2s}
.js .pw-timeline.in::before{transform:scaleX(1)}
.js .pw-timeline .pw-step-icon{transform:scale(.4);opacity:0;transition:transform .7s cubic-bezier(.34,1.56,.64,1) calc(var(--d,0s) + .25s),opacity .4s ease calc(var(--d,0s) + .25s)}
.js .pw-timeline.in .pw-step-icon{transform:scale(1);opacity:1}

/* chat: burbujas en secuencia con "escribiendo…" */
.pw-msg--typing{
  align-self:flex-start;display:flex;gap:5px;align-items:center;padding:12px 14px;background:#fff;
  border-top-left-radius:3px;min-height:0;
}
.pw-msg--typing span{width:7px;height:7px;border-radius:50%;background:#9aa7b6;animation:pwDots 1.1s ease-in-out infinite}
.pw-msg--typing span:nth-child(2){animation-delay:.18s}
.pw-msg--typing span:nth-child(3){animation-delay:.36s}
@keyframes pwDots{0%,80%,100%{transform:translateY(0);opacity:.5}40%{transform:translateY(-4px);opacity:1}}
.js .pw-chat .pw-msg{opacity:0;transform:translateY(14px) scale(.96)}
.js .pw-chat .pw-msg--typing{display:none}
.js .pw-chat.in .pw-msg--out{animation:pwBubble .5s var(--pw-ease) .45s forwards}
.js .pw-chat.in .pw-msg--typing{display:flex;animation:pwTyping 1.7s ease .9s forwards}
.js .pw-chat.in .pw-msg--in{animation:pwBubble .5s var(--pw-ease) 2.35s forwards}
@keyframes pwBubble{to{opacity:1;transform:none}}
@keyframes pwTyping{0%{opacity:0;transform:translateY(10px)}12%{opacity:1;transform:none}82%{opacity:1}100%{opacity:0;display:none;position:absolute;pointer-events:none}}

/* contadores: leve destello al terminar */
[data-count].is-done{animation:pwPop .45s var(--pw-ease)}
@keyframes pwPop{40%{transform:scale(1.12)}100%{transform:scale(1)}}

@media(prefers-reduced-motion:reduce){
  .js .pw-hero-copy>*,.js .pw-hero-visual{opacity:1;transform:none;animation:none}
  .js [data-anim],.js .reveal,.js [data-stagger]>*,.js .pw-timeline .pw-step-icon,.js .pw-chat .pw-msg{opacity:1;transform:none;clip-path:none;filter:none;transition:none;animation:none}
  .js .pw-timeline::before{transform:none;transition:none}
  .js .pw-chat .pw-msg--typing{display:none}
  .pw-work-track{animation:none;flex-wrap:wrap;width:auto}
  .pw-site i,.pw-site b,.pw-s-img,.pw-s-foot,.pw-s-wa,.pw-published,.pw-phone{transition:none}
}

/* =====================================================================
   RESPONSIVE
   ===================================================================== */
@media(max-width:1100px){
  .pw-types-grid{grid-template-columns:repeat(2,1fr)}
  .pw-timeline{grid-template-columns:repeat(2,1fr);gap:40px 28px}
  .pw-timeline::before{display:none}
}
@media(max-width:980px){
  .pw-hero-inner{grid-template-columns:1fr;padding:72px 24px 140px;gap:56px}
  .pw-hero-visual{max-width:560px;margin:0 auto;width:100%}
  .pw-quote-inner{grid-template-columns:1fr;gap:36px;margin-top:-80px}
  .pw-quote-text{padding-top:0;order:2}
  .pw-quote-side{order:1;max-width:520px;width:100%;margin:0 auto}
  .pw-form{width:100%}
  .pw-final-inner{grid-template-columns:1fr;gap:40px}
  .pw-form--final{max-width:520px}
}
@media(max-width:640px){
  .pw-hero-inner{padding:56px 20px 130px;grid-template-columns:minmax(0,1fr)}
  .pw-hero-copy,.pw-hero-visual{min-width:0}
  .pw-hero h1 em{white-space:normal}
  .pw-eyebrow{align-items:flex-start;font-size:12px;letter-spacing:.08em;line-height:1.4}
  .pw-dot{flex-shrink:0;margin-top:4px}
  .pw-lead{font-size:17px}
  .pw-hero-actions .pw-btn{width:100%}
  .pw-trust{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;padding-top:20px}
  .pw-trust strong{font-size:24px}
  .pw-trust span{font-size:12px;line-height:1.3}
  .pw-phone{right:4px;bottom:-40px;width:96px;height:184px}
  .pw-published{right:8px;font-size:12.5px}
  .pw-work-strip{
    mask-image:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent);
    -webkit-mask-image:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent);
  }
  .pw-quote,.pw-includes,.pw-process,.pw-types,.pw-work,.pw-faq,.pw-final{padding-top:64px;padding-bottom:64px}
  .pw-quote{padding-top:0}
  .pw-section-head{margin-bottom:34px}
  .pw-form{padding:24px 20px 20px}
  .pw-types-grid,.pw-timeline{grid-template-columns:1fr}
  /* en celulares las tarjetas van centradas: icono al centro y texto debajo */
  .pw-type{text-align:center;align-items:center}
  .pw-type-icon{margin-left:auto;margin-right:auto}
  .pw-type ul{justify-items:center}
  .pw-type ul li{justify-content:center}
  .pw-type-link{align-self:center}
  .pw-work-track figure{width:280px}
  .pw-work-track img{height:180px}
  .pw-faq-list summary{padding:16px 18px;font-size:16px}
  .pw-faq-list details p{padding:0 18px 18px}
  .pw-final-direct{font-size:19px}
}